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Интернет-магазин стройматериалов</h2> <p>Настройка и ведение контекстной рекламы для интернет-магазина.</p> <img class="con-image-full" src="https://admr.pro/wp-content/uploads/2020/09/Artboard-Copy-4.png" alt=""> <p><strong>Регион: </strong>Самара</p> <p><strong>Платформа продвижения: </strong>интернет-магазин</p> <p><strong>Цель</strong>: увеличить количество целевого трафика, снизить стоимость перехода, повысить вовлеченность, увеличить продажи</p> <p><strong>Ключевой показатель (KPI):</strong> Количество кликов</p> <p><strong>Рекламные каналы которые были задействованы:</strong></p> <ul><li>Яндекс Директ — поисковая реклама</li><li>Яндекс Директ — тематическая реклама в том числе ретаргетинг</li></ul> <p></p> <p><strong>Бюджет:</strong> 100 000 руб/месяц — на Яндекс Директ</p> <h2><strong>Проблематика</strong></h2> <p><strong>Ограниченный бюджет.</strong> Товаров на сайте заказчика очень много, а бюджет ограничен. Плюс большая конкуренция с такими гигантами рынка как Леруа Мерлен, Касторама, Максидом и т.д. Поэтому было решено продвигать не все товарные группы, а самые приоритетные. Их мы выбирали совместно с заказчиком исходя из сезонности и маржинальности. </p> <p><strong>Нерациональное распределение бюджета.</strong> Мы провели анализ предыдущих рекламных кампаний и выяснили, что работа со ставками не велась совсем. Это привело к тому, что дневной бюджет расходовался до обеда; по одним товарным группам заказчик переплачивал за клик, а по другим не добирал в трафике. Мы решили эту проблему, установив ставки вручную, отдельно на каждую группу товаров, а в некоторых случаях отдельно на каждую фразу.</p> <h2>Этапы работы</h2> <ul><li>Настройка рекламных кампаний: Составление семантического ядра, сбор ключевых фраз, создание рекламной кампании для каждой товарной группы отдельно на поиске и в сетях, подбор стратегии, настройка параметров показов, написание объявлений</li></ul> <ul><li>Оптимизация рекламных кампаний: отключение неэффективных фраз и площадок, корректировка ставок, тестирование объявлений, добавление минус-фраз</li></ul> <h2>Объявления</h2> <p>Так как бренд “Красная цена.рф” узнаваем и популярен, мы решили использовать товарный знак в объявлениях в сетях. Так же мы сделали объявления более информативными и заметными за счет текстовой и визуальной части в РСЯ. </p> <img class="con-image-mid" src="https://admr.pro/wp-content/uploads/2020/09/Artboard.png" alt=""> <img class="con-image-mid" src="https://admr.pro/wp-content/uploads/2020/09/Artboard-Copy.png" alt=""> <p></p> <h2><strong>Показатели</strong></h2> <p>Для наглядности мы сравнили показатели за 1 неделю работы наших рекламных кампаний с 1 неделей работы кампаний прошлых подрядчиков нашего заказчика.<br></p> <p>Период B “до” — 08.06.20 — 14.06.20</p> <p>Период A “после” — 29.06.20 — 05.07.20</p> <img class="con-image-mid" src="https://admr.pro/wp-content/uploads/2020/09/Artboard-Copy-2-1.png" alt=""> <ul><li>Повысилось количество кликов на 93,69%:</li></ul> <p class="has-text-align-left"> Было: 697<br> Стало: 1350<br></p> <ul><li>Средняя цена клика уменьшилась в 2,6 раз</li></ul> <p class="has-text-align-left"> Было: 16,5 руб.<br> Стало: 6,36 руб.<br></p> <ul><li>Сократился процент отказов на 5,72%</li></ul> <p class="has-text-align-left"> Было: 10,03%<br> Стало: 9,46%<br></p> <ul><li>Расход за неделю сократился на 25,3%</li></ul> <p class="has-text-align-left"> Было: 11502,42 руб.<br> Стало: 8590,26 руб.</p> <ul><li>Доля трафика на сайт с контекстной рекламы увеличилась в 1,3 раза</li></ul> <img class="con-image-mid" src="https://admr.pro/wp-content/uploads/2020/09/Artboard-Copy-3.png" alt=""> <h2><strong>Результат</strong></h2> <ul><li>Увеличили кол-во переходов на 93,69%</li></ul> <ul><li>Уменьшили среднюю цену клика в 2,6 раза</li></ul> <ul><li>Сократили процент отказов на 5,72%</li></ul> <h2><strong>Заключение</strong></h2> <p>Мы выполнили все стоящие перед нами цели. Заказчик отметил увеличение продаж, и решил повысить бюджет на рекламу в 1,5 раза. В наших планах удерживать результат и развивать новые товарные группы. </p> <p></p> <p></p> <p><em>Автор: Дарья Табеева — специалист по контекстной рекламе ADMIRE Agency</em></p> <div class="con-nav"> <a href="https://admr.pro/projects/ilkato-smm/" class="con-nav-prev btn btn_2">Назад</a> <a href="/" class="con-nav-home btn btn_2">На главную</a> <a href="https://admr.pro/projects/cleaning/" class="con-nav-next btn btn_2">Дальше</a> </div> </div> </section> <section class="section section_4 section_portfolio"> <div class="container"> <div class="wrapper"> <h2 class="section-title">Еще некоторые наши работы</h2> <div class="items" style="overflow:hidden;"> <div class="items-col items-col_1"> <a class="item item_3 wow fadeInUp item_small item_black" href="/projects/imagine/"> <img class="item-bg" src="/wp-content/uploads/2020/02/Imagine-1.jpg" alt=""> <img class="item-bg_2" src="/wp-content/uploads/2020/02/Imagine-2.jpg" alt=""> <h4 class="h4 item-title">Дизайн и разработка сайта</h4> 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</div> <div class="items-col items-col_3"> <a class="item item_3 wow fadeInUp item_small" href="/projects/ilkato-smm/"> <img class="item-bg" src="/wp-content/uploads/2020/06/obl_s1_v.png" alt=""> <img class="item-bg_2" src="/wp-content/uploads/2020/06/obl_s2_v.png" alt=""> <h4 class="h4 item-title">Продвижение в социальных сетях</h4> </a> </div> <div class="items-col items-col_1"> <br><br> <a class="item item_3 wow fadeInUp item_small item_black" href="/projects/cleaning/"> <img class="item-bg" src="/wp-content/uploads/2020/09/cl_1-copy.png" alt=""> <img class="item-bg_2" src="/wp-content/uploads/2020/09/cl_1-copy-2.png" alt=""> <h4 class="h4 item-title" style="color:#ffffff; text-shadow: 1px 1px 1px black">Дизайн и разработка сайта</h4> </a> <!--<a class="item item_3 wow fadeInUp item_tall" href=""> <img class="item-bg" src="/wp-content/uploads/2020/09/rp_1.png" alt=""> <img class="item-bg_2" src="/wp-content/uploads/2020/09/rp_2.png" alt=""> <h4 class="h4 item-title">Настройка и 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свяжемся</h3> <form class="form form_1 wow fadeInUp" id="form_5"> <div class="input"> <label class="input-label">Телефон</label> <input class="input-input wow fadeInUp" type="tel" name="tel" required> <p class="input-error"></p> </div> <div class="input"> <label class="input-label">E-mail</label> <input class="input-input wow fadeInUp" type="email" name="email"> <p class="input-error"></p> </div> <button class="btn btn_1" type="submit">Отправить</button> </form> </div> </div> </section> </main> <footer class="footer"> <!-- кнопка gototop --> <div class="go_to_top"></div> <div class="container"> <div class="footer-wrapper"> <ul class="footer-menu"> <li class="footer-menu-link wow fadeIn" data-wow-offset="30" data-wow-delay="0.1s"><a href="/projects/">Портфолио</a></li> <li class="footer-menu-link wow fadeIn" data-wow-offset="30" data-wow-delay="0.2s"><a href="/about/">О нас</a></li> <li class="footer-menu-link wow fadeIn" data-wow-offset="30" data-wow-delay="0.3s"><a 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ADMIRE Agency</div> <div class="email">E-mail:<a class="btn btn_2" href="mailto:director@admr.pro">director@admr.pro</a></div> <div class="tel" href="tel:+79277318881"><a class="tel-link" href="tel:+79277318881">Тел. +7 (800) 100 - 20 - 32</a></div> <a href="" class="btn btn_1 mf_4">Написать</a> </div> <div class="modal-block modal-block_2"><img src="/wp-content/uploads/2020/02/vyws1.png" alt="Владимир Федотов ADMIRE Agency"></div> </div> </div> </div> </div> <div class="modal modal_2 mf_1"> <div class="modal-overflow"><svg class="modal-close modal_close" width="30" height="30" viewBox="0 0 30 30" fill="none"> <rect class="modal-close-bg" width="30" height="30" fill="#FF012B"></rect> <rect x="9.97711" y="10.4204" width="0.626372" height="13.1538" transform="rotate(-45 9.97711 10.4204)" fill="white"></rect> <rect x="10.42" y="19.7217" width="0.626372" height="13.1538" transform="rotate(-135 10.42 19.7217)" fill="white"></rect> </svg> <div class="modal-window"> <div class="modal-content"> <h2 class="modal-title">Напишите нам</h2> <div class="modal-text">Наши менеджеры свяжутся с вами</div> <form class="form form_1" id="form_1"> <div class="input"><label class="input-label">Имя</label> <input class="input-input" type="text" name="name"> <p class="input-error"></p> </div> <div class="input"><label class="input-label">E-mail</label> <input class="input-input" type="email" name="email"> <p class="input-error"></p> </div> <div class="input"><label class="input-label">Телефон</label> <input class="input-input" type="tel" name="tel" required> <p class="input-error"></p> </div> <div class="input"><label class="input-label">Комментарий</label> <textarea class="input-input input-input_textarea" name="comment"></textarea> <p class="input-error"></p> </div> <div class="modal-aggree">Нажимая кнопку "Отправить", вы соглашаетесь с <a href="https://admr.pro/privacy-policy.pdf" target="_blank">пользовательским соглашением</a></div> <button class="btn btn_1" type="submit">Отправить</button> </form> </div> </div> </div> </div> <div class="modal modal_2 mf_2"> <div class="modal-overflow"><svg class="modal-close modal_close" width="30" height="30" viewBox="0 0 30 30" fill="none"> <rect class="modal-close-bg" width="30" height="30" fill="#FF012B"></rect> <rect x="9.97711" y="10.4204" width="0.626372" height="13.1538" transform="rotate(-45 9.97711 10.4204)" fill="white"></rect> <rect x="10.42" y="19.7217" width="0.626372" height="13.1538" transform="rotate(-135 10.42 19.7217)" fill="white"></rect> </svg> <div class="modal-window"> <div class="modal-content"> <h2 class="modal-title">Здесь оставляют заявки</h2> <div class="modal-text">Оставьте свои контакты. Наши менеджеры свяжутся с вами</div> <form class="form form_1" id="form_2"> <div class="input"><label class="input-label">Имя</label><input class="input-input" type="text" name="name"> <p class="input-error"></p> </div> <div class="input"><label class="input-label">E-mail</label><input class="input-input" type="email" name="email"> <p class="input-error"></p></div> <div class="input"><label class="input-label">Телефон</label><input class="input-input" type="tel" name="tel" required> <p class="input-error"></p> <div class="modal-aggree">Нажимая кнопку "Отправить", вы соглашаетесь с <a href="https://admr.pro/privacy-policy.pdf" target="_blank">пользовательским соглашением</a></div> </div><button class="btn btn_1" type="submit">Отправить</button> </form> </div> </div> </div> </div> <div class="modal modal_2 mf_3"> <div class="modal-overflow"><svg class="modal-close modal_close" width="30" height="30" viewBox="0 0 30 30" fill="none"> <rect class="modal-close-bg" width="30" height="30" fill="#FF012B"></rect> <rect x="9.97711" y="10.4204" width="0.626372" height="13.1538" transform="rotate(-45 9.97711 10.4204)" fill="white"></rect> <rect x="10.42" y="19.7217" width="0.626372" height="13.1538" transform="rotate(-135 10.42 19.7217)" fill="white"></rect> </svg> <div class="modal-window"> <div class="modal-content"> <h2 class="modal-title">Обратный звонок</h2> <div class="modal-text">Оставьте свой номер телефона. Наши менеджеры свяжутся<br>с вами</div> <form class="form form_1" id="form_3"> <div class="input"><label class="input-label">Телефон</label><input class="input-input" type="tel" name="tel" required> <p class="input-error"></p> <div class="modal-aggree">Нажимая кнопку "Отправить", вы соглашаетесь с <a href="https://admr.pro/privacy-policy.pdf" target="_blank">пользовательским соглашением</a></div> </div><button class="btn btn_1" type="submit">Отправить</button> </form> </div> </div> </div> </div> <div class="modal modal_2 mf_4"> <div class="modal-overflow"><svg class="modal-close modal_close" width="30" height="30" viewBox="0 0 30 30" fill="none"> <rect class="modal-close-bg" width="30" height="30" fill="#FF012B"></rect> <rect x="9.97711" y="10.4204" width="0.626372" height="13.1538" transform="rotate(-45 9.97711 10.4204)" fill="white"></rect> <rect x="10.42" y="19.7217" width="0.626372" height="13.1538" transform="rotate(-135 10.42 19.7217)" fill="white"></rect> </svg> <div class="modal-window"> <div class="modal-content"> <h2 class="modal-title">Написать директору</h2> <div class="modal-text">Оставьте свое сообщение. Наш директор свяжется с вами</div> <form class="form form_1" id="form_4"> <div class="input"><label class="input-label">Имя</label><input class="input-input" type="text" name="name"><p class="input-error"></p> </div> <div class="input"><label class="input-label">E-mail</label><input class="input-input" type="email" name="email"><p class="input-error"></p></div> <div class="input"><label class="input-label">Телефон</label><input class="input-input" type="tel" name="tel" required><p class="input-error"></p> </div> <div class="input"><label class="input-label">Комментарий</label><textarea class="input-input input-input_textarea" name="comment"></textarea><p class="input-error"></p></div> <div class="modal-aggree">Нажимая кнопку "Отправить", вы соглашаетесь с <a href="https://admr.pro/privacy-policy.pdf" target="_blank">пользовательским соглашением</a></div> <button class="btn btn_1" type="submit">Отправить</button> </form> </div> </div> </div> </div> <div class="modal modal_success"> <div class="modal-overflow"> <svg class="modal-close modal_close" width="30" height="30" viewBox="0 0 30 30" fill="none"> <rect class="modal-close-bg" width="30" height="30" fill="#FF012B"></rect> <rect x="9.97711" y="10.4204" width="0.626372" height="13.1538" transform="rotate(-45 9.97711 10.4204)" fill="white"></rect> <rect x="10.42" y="19.7217" width="0.626372" height="13.1538" transform="rotate(-135 10.42 19.7217)" fill="white"></rect> </svg> <div class="modal-window"> <div class="modal-content"> <h2 class="modal-title">Спасибо</h2> <div class="modal-text">Ваши данные успешно отправлены!</div> <a class="btn btn_1 modal_close">Продолжить</a> </div> </div> </div> </div><script type='text/javascript' src='https://admr.pro/wp-content/themes/admr/assets/dist/assets/js/bitrix.js'></script> <script type='text/javascript' src='https://maps.googleapis.com/maps/api/js?key=AIzaSyCih18HF671QWRWMVA3z1jSM3uV94706vY'></script> <script type='text/javascript' src='https://admr.pro/wp-content/themes/admr/assets/dist/assets/js/vendors.js'></script> <script type='text/javascript'> /* <![CDATA[ */ var ajax_object = {"ajax_url":"https:\/\/admr.pro\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type='text/javascript' src='https://admr.pro/wp-content/themes/admr/assets/dist/assets/js/common.js'></script> <script type='text/javascript' src='https://admr.pro/wp-includes/js/wp-embed.min.js?ver=5.3.4'></script> <!--Битрикс Начало--> <script> (function(w,d,u){ var s=d.createElement('script');s.async=true;s.src=u+'?'+(Date.now()/60000|0); var h=d.getElementsByTagName('script')[0];h.parentNode.insertBefore(s,h); })(window,document,'https://cdn.bitrix24.ru/b12528024/crm/tag/call.tracker.js'); </script> <!--Битрикс Конец--> <!-- вк начало --> <!-- <script type="text/javascript"> !function(){var t=document.createElement("script");t.type="text/javascript",t.async=!0,t.src="https://vk.com/js/api/openapi.js?167",t.onload=function(){VK.Retargeting.Init("VK-RTRG-457164-fL54V"),VK.Retargeting.Hit()},document.head.appendChild(t)}(); </script> <noscript> <img src="https://vk.com/rtrg?p=VK-RTRG-457164-fL54V" style="position:fixed; left:-999px;" alt=""/> </noscript> --> <!-- вк конец --> </body> </html><!-- WP Fastest Cache file was created in 0.065901041030884 seconds, on 23-10-20 1:51:41 --><!-- via php -->