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class="wow fadeInLeft" href="/">Главная</a> </li> <li class="breadcrumbs-li wow_hidden"> <a href="https://admr.pro/blog/"><span class="wow fadeInLeft" data-wow-delay="0.2s">Блог</span></a> </li> <li class="breadcrumbs-li breadcrumbs-li_current wow_hidden"> <span class="wow fadeInLeft" data-wow-delay="0.3s"> 10 ошибок при создании продающего сайта </span> </li> </ul> </div> </div> <main class="main"> <section class="section section_content"> <div class="wrapper"> <div class="con-nav"> <a href="https://admr.pro/blog/legkodostupnyy-smm/" class="con-nav-prev btn btn_2">Назад</a> <a href="/" class="con-nav-home btn btn_2">На главную</a> <a href="https://admr.pro/blog/vse-kliyenty-my-povysili-effektivnost-raboty-digital-agenstva/" class="con-nav-next btn btn_2">Дальше</a> </div> <h2>10 ошибок при создании продающего сайта</h2> <p>Когда вы переходите из offline в digital, разработать сайт или представить компанию в социальных сетях недостаточно. Вы должны понимать основные принципы, которые помогут вам выделиться и привлечь свою аудиторию.</p> <img class="con-image-min" src="https://admr.pro/wp-content/uploads/2020/02/Artboard-56.jpg" alt="10 oshibok pri sozdanii prodayushchego sayta admire agency"> <p>Разберем 10 основных ошибок, которые совершают собственники бизнеса или начинающие маркетологи в штате. </p> <blockquote class="wp-block-quote is-style-large"><p> 1.“Сейчас разработаю сайт и пойдут клиенты” </p></blockquote> <p>До сих пор так считает большинство собственников бизнеса, решившие перейти из offline в digital. Мало разработать сайт, и ждать лиды(заявки). Вы должны запускать рекламу и работать над повышением позиций в поисковиках (если у вас многостраничный сайт).</p> <blockquote class="wp-block-quote is-style-large"><p> 2.“Рекламу иногда запускать буду, а над SEO не вижу смысла работать” </p></blockquote> <p>Разберемся что такое SEO и какая бывает реклама.<br><br><strong>SEO</strong> — это долгосрочная работа, которая возможна только для многостраничных сайтов. Начав работу с SEO, первые результаты вы сможете получить только спустя 3-4 месяца. Самое главное, чтобы работы были настроены правильно: работа с контентом, оптимизация сайта, устранение ошибок, взаимодействие с контентными площадками, проработка семантики, прописывание тегов, работа с рейтингом и др.</p> <p>Работу нужно вести сразу после запуска сайта. А чтобы быстро получить первые лиды, запускайте рекламу.<br><br>Реклама бывает контекстная и таргетированная.</p> <ul><li><strong>Контекстная реклама</strong> — это рекламные объявления на различных сайтах, в приложениях и поисковых сервисах, которые показываются пользователям в соответствии с их поисковыми запросами.</li></ul> <ul><li><strong>Таргетированная реклама</strong> — это рекламные объявления в социальных сетях, направленные на конкретную целевую аудиторию.</li></ul> <p>Чтобы понимать, что лучше сработает для вашего бизнеса, необходимо запускать тестирование как по контекстной, так и таргетированной рекламе.</p> <p>Если у вас нет лидов, значит плохо настроена реклама. Невозможно не получить лиды с рекламы, с новым и продуманным сайтом, который должен приносить конверсию с посещений.</p> <p>Тестируйте, не останавливайтесь и постоянно развивайте новые каналы привлечения пользователей к вашему сайту, продукту.</p> <blockquote class="wp-block-quote is-style-large"><p> 3. “Не буду указывать цены на товар, так я лучше заинтересую потенциального клиента и он мне позвонит” </p></blockquote> <p>Не позвонит. У вас есть секунд 20, чтобы заинтересовать клиента. Никто не хочет тратить свое время, чтобы узнать цену, которая его не устроит. Используйте все возможности, указывайте цены, описания, наличие товара, гарантийные условия, сертификаты и др. </p> <p>Всю важную информацию, которая утоляет боли вашего клиента, должна быть оформлена на сайте и грамотно представлена.</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="http://admr.pro/wp-content/uploads/2020/02/image2-1024x561.png" alt="" class="wp-image-155" width="749" height="410" srcset="https://admr.pro/wp-content/uploads/2020/02/image2-1024x561.png 1024w, https://admr.pro/wp-content/uploads/2020/02/image2-300x164.png 300w, https://admr.pro/wp-content/uploads/2020/02/image2-768x421.png 768w, https://admr.pro/wp-content/uploads/2020/02/image2-1536x842.png 1536w, https://admr.pro/wp-content/uploads/2020/02/image2.png 1999w" sizes="(max-width: 749px) 100vw, 749px" /></figure></div> <p> Плохой пример сайта без цен </p> <blockquote class="wp-block-quote is-style-large"><p> 4. “Скидки, скидки, скидки. Будем предлагать как можно больше скидок” </p></blockquote> <p>Во-первых, халява не всегда работает. Клиент скорее подумает, что продукт плохой, если на него скидку делают, чем кинется на ваши скидки (все зависит от продукта, но имейте это в виду).</p> <p>Во-вторых, может прийти совсем не ваша ЦА, которая испортит ваш продукт (если это касается заведения, или вы сдаете что-то в аренду). </p> <p>Мы в агентстве против скидок. Все офферы (бесплатные уровни входа, бонусы, подарки), которые мы создаем к нашим проектам, направлены на долгосрочную работу с клиентами компании. Но это нельзя назвать скидками. </p> <p>Скидки актуальны только в некоторых случаях, чтобы просто сбыть продукт. Здесь лучше получается у самих собственников бизнеса. А для разработки маркетинговой стратегии — уже к нам.</p> <blockquote class="wp-block-quote is-style-large"><p> 5. “Ну по дизайну и так сойдет” </p></blockquote> <p>Часто бывают случаи, когда люди не понимают важность дизайна.</p> <p>Дизайн сайта должен быть не только привлекательным, но и удобным в использовании. Пользователь должен легко находить нужную для него информацию.</p> <p>Доверьте работу профессиональному агентству, с большим опытом в дизайне, маркетинге и разработке сайтов. Это будет стоить дороже, чем какой-нибудь студент фрилансер, но вы получите крутой результат. </p> <p>Ваша работа будет состоять только в том, чтобы принимать результаты по каждому этапу работ и предоставить вовремя весь необходимый контент.</p> <div class="wp-block-image"><figure class="aligncenter is-resized"><img src="http://admr.pro/wp-content/uploads/2020/02/image4-1024x701.png" alt="" class="wp-image-159" width="700" height="479" srcset="https://admr.pro/wp-content/uploads/2020/02/image4-1024x701.png 1024w, https://admr.pro/wp-content/uploads/2020/02/image4-300x205.png 300w, https://admr.pro/wp-content/uploads/2020/02/image4-768x526.png 768w, https://admr.pro/wp-content/uploads/2020/02/image4.png 1344w" sizes="(max-width: 700px) 100vw, 700px" /></figure></div> <blockquote class="wp-block-quote is-style-large"><p> 6. “Мой сайт будет открываться только на компьютере” </p></blockquote> <p>Мобильного трафика становится все больше. Поэтому любой сайт должен иметь адаптивную верстку. </p> <p>К мобильной версии сайта вы должны уделить больше внимание, чем десктопу (компьютерной версии). </p> <p>Потому что всю информацию, которую можно легко отразить на компьютерной версии, в мобильной будет сделать в несколько раз сложнее. Все кнопки и текстовые блоки должны быть минимизированы, анимации отключены, некоторые картинки скрыта и др. Уделите данному вопросу как можно больше времени и сил.</p> <blockquote class="wp-block-quote is-style-large"><p> 7. “Мы есть в социальных сетях, но не ведем их” </p></blockquote> <p>Социальные сети такая же площадка для привлечения трафика и внимания к своему продукту. Есть огромное количество социальных сетей и для каждого бизнеса они свои.</p> <p>Проведите их максимальную оптимизацию, разработайте контент, который вы будете предоставлять пользователям. Для таких этапов работ вам лучше будет привлечь специалистов, которые смогут разработать контент-/медиа-план.</p> <p>Здесь должна быть построена стратегия, нельзя просто выложить всю информацию как на сайте. Нужно грамотно распределять информацию, подогревая и подводя клиента к покупке ваших продуктов, проявлению интереса к бренду.</p> <blockquote class="wp-block-quote is-style-large"><p>8. «Сервис для нашей ниши не так важен»</p></blockquote> <p>Если вы сделали крутой сайт, настроили и запустили рекламу, работаете по SEO, ведете социальные сети, настроили все виджеты по call-трекингу, лиды есть, клиенты вам пишут, но вы их начинаете терять. Возникает вопрос: “Что не так?”</p> <p>Задумайтесь о сервисе. Сервис важен, чтобы удержать клиента и запустить сарафанное радио (сами же клиенты будут рассказывать о вас, тем самым делая вам бесплатную рекламу, с большой конверсией).</p> <p>Вам необходимо построить правила общения, время реагирования на запросы с социальных сетей и сайтов, настроить чат боты, подключать нужных специалистов, следить за отзывами и т.д.<br><br>Для этого нужны отдельные люди, которые смогут заниматься ответами на реакции пользователей, вовремя отвечать на вопросы, быстро перезванивать и др.<br><br>Для облегчения процесса обработки лидов, мы советуем внедрить CRM-систему, которая будет помогать создавать сделки, сохранять контакты и всю необходимую информацию по ним. Это помогает оптимизировать процессы сервиса, настраивать маркетинговые активности по клиентам, вовремя поздравлять с праздниками, предоставлять бонусы, подарки и др.<br></p> <p>Давайте теперь о частных вопросах. Но они тоже важны!</p> <blockquote class="wp-block-quote is-style-large"><p>9. «Хостинг и скорость»</p></blockquote> <p>Для каждого сайта важна скорость загрузки. Чем выше скорость, тем меньше вы теряете клиентов, не заставляя их ждать. </p> <p>Она так же влияет на выдачу. Чем лучше хостинг и оптимизирован сайт по размеру картинок, всего контента, тем выше ваш сайт в выдаче поисковиков.</p> <blockquote class="wp-block-quote is-style-large"><p>10. “Контент — не проблема, скопировал, вставил и готово”</p></blockquote> <p>Не копируйте тексты, во-первых, это уже плохо о вас говорит, как о экспертах.</p> <p>Во-вторых, если вы копируете чужие тексты, вы нарушаете авторские права, поисковики перестают ранжировать ваш сайт, социальные сети банят записи.</p> <p>Это базовые ошибки, которые допускают наши клиенты. Уделите своему бизнесу в сети как можно больше времени. А если у вас его нет, делегируйте. Обращаясь к агентствам, вы получаете профессиональную помощь и поддержку. </p> <hr class="wp-block-separator is-style-default"/> <p><strong>Остались вопросы, пишите нам на почту или оставляйте заявки на сайте. 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